Many small business owners fall into the easy trap of trying to advertise in too many places. It is tempting to try to place advertising in as many publications and marketing vehicles as possible. The thinking is that each publication/or media vehicle reaches a different audience and you do not want to miss any customers.
With limited budgets this spreading of marketing dollars actually dilutes the impact of your advertising. Research study after study shows that you need to be consistent and frequent with your advertising to maximize results. It is much better to advertise more frequently in fewer publications to get the results you want.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment