New York Times calls Search Marketing Most Powerful Marketing Ever Invented

"Traditional Web search is a business that practically mints money, and for two reasons. First, without Google, Yahoo, Bing or Ask, the Web would be an inscrutable jumble of bits. These services are so vital that they are used more than 450 million times a day in the United States alone, according to comScore.

Second, and equally important, search advertising is probably the most effective form of marketing ever invented. Because search queries telegraph a user’s intent with precision, they make it possible to match people with the right ads at the right moment. As a result, advertisers are willing to pay handsomely to peddle their wares in front of someone who types “iPhone deals” or “Maui hotels” into Google."

Miguel Helft New York Times October 25th.

Small businesses can increases their sales by using a combination of advertising with organic search strategies. Panorama Press in Woodstock, Georgia has helped many clients increase their leads appointments and sales by aggressively launching specialized websites and promoting these websites through cutting edge marketing techniques.

Research has shown that 70% of internet searchers will only look at the internet search results that are organic( Non-advertisements). Obviously you may be missing a large potential pool of prospects if your company is not showing up regularly in internet searches fro your category. The good news is you can make changes and see results in a few weeks.

For more information on the Panorama Press program- www.panoramapress.net